Case Studies

Real Results from Real Businesses

See how companies across Australia have used CVL to cut wasted sales effort, improve lead quality, and generate measurable revenue outcomes.

420%+
Average client ROI
55%
Avg. reduction in wasted sales calls
3.2x
Average close rate improvement
200+
Businesses across Australia
Real EstateBrisbane, QLD

National Real Estate Agency Group

52 agents across 6 offices

420%
ROI

The Challenge

The agency was generating over 1,200 inbound enquiries per month from property portals and Google Ads. Agents were spending an average of 3.5 hours daily chasing leads that never converted, resulting in burnout and two senior agents resigning in the same quarter.

The Solution

CVL was integrated with the agency's REX CRM to intercept and verify every inbound enquiry. The AI qualification conversation confirmed buyer readiness, pre-approval status, and property criteria before routing to agents.

61%
Reduction in unqualified leads reaching agents
3.4x
Improvement in enquiry-to-inspection conversion
47%
Reduction in wasted agent hours per week
$380k
Estimated annual revenue recovered from saved agent time

Our agents stopped dreading their enquiry queue. They know every lead they call has been screened, and that makes a massive difference to morale and conversion.

Principal Director

Results achieved within 60 days of go-live

Independent Finance Broking Group

14 brokers across 3 locations

390%
ROI

The Challenge

The brokerage was purchasing leads from multiple aggregators and finding that fewer than 20% were progressing to application stage. Brokers were spending 60% of their time on discovery calls that stalled at first contact.

The Solution

CVL was configured to pre-qualify every purchased lead and inbound web enquiry for employment status, income range, borrowing purpose, and loan urgency before any broker time was invested.

58%
Improvement in lead-to-application conversion
43%
Reduction in broker time per settled loan
2.9x
Return on lead acquisition spend
31%
Increase in quarterly settlement volume

We were buying expensive leads and throwing broker time at them indiscriminately. CVL turned a cost centre into a properly functioning pipeline.

Managing Director

ROI positive within 45 days

EducationMelbourne, VIC

Registered Training Organisation

8 enrolment counsellors, 4,200 annual enrolments

510%
ROI

The Challenge

The RTO was receiving 800-1,000 course enquiries per month but converting fewer than 12% to enrolment. Information session no-show rates were running at 48%, wasting facilitator time and disrupting scheduling.

The Solution

CVL was deployed to qualify every enquiry by course interest, funding eligibility (VET Student Loans), study mode, and timeline. Non-ready enquiries were routed into an automated nurture sequence.

52%
Reduction in information session no-shows
2.6x
Improvement in enquiry-to-enrolment conversion
39%
Reduction in counsellor cost per enrolment
+$1.2m
Additional annual revenue from improved conversion

We always knew our enquiry volume was not the problem. CVL helped us finally fix the quality problem that was sitting between enquiry and enrolment.

Head of Enrolments

Full deployment in 3 weeks. Results measurable within 30 days.

Boutique Personal Injury Law Firm

6 lawyers, 3 paralegals

460%
ROI

The Challenge

The firm's intake team was handling 200+ enquiries monthly, but 65% were for matters outside their practice area or involved fee expectations well below the firm's minimum. Partners were doing ad hoc intake triage, consuming billable hours.

The Solution

CVL was configured to classify matter type, identify opposing party details for conflict pre-screening, verify fee expectations, and assess urgency before any paralegal or lawyer time was engaged.

68%
Reduction in out-of-scope intake consultations
44%
Improvement in initial consultation conversion to retained matter
22 hrs
Billable hours recovered per week from intake triage
3.1x
Return on intake process investment

Partners were spending 90 minutes a day on intake calls. CVL eliminated almost all of that and the ones that do get through are consistently the right type of matter.

Managing Partner

Deployed in 2 weeks. Immediate impact on intake quality.

AutomotiveAdelaide, SA

Multi-Franchise Automotive Dealer Group

3 dealerships, 22 sales consultants

540%
ROI

The Challenge

The dealer group was generating strong digital enquiry volume from manufacturer campaigns and third-party portals, but test drive conversion was low and finance fallthrough rates were high. Sales consultants reported spending most of their day on contacts who were not genuinely in the market.

The Solution

CVL was deployed to pre-qualify vehicle of interest, purchase timeline, finance readiness, and trade-in intent across all inbound digital enquiries. Hot leads were alerted to the floor manager for immediate follow-up.

57%
Reduction in test drives from non-converting prospects
3.6x
Improvement in digital enquiry-to-sale conversion
35%
Improvement in finance application rate
+$2.1m
Additional annual gross profit from conversion improvement

We were booking test drives for people who had no intention of buying that month. CVL gave our sales managers visibility into who was actually ready to deal.

General Sales Manager

Go-live in 10 days. ROI positive within first full month.

InsuranceGold Coast, QLD

General Insurance Broking Group

11 brokers, commercial and domestic lines

480%
ROI

The Challenge

The brokerage was generating leads through Google Ads and comparison websites, but a high proportion were rate-shopping with no genuine switching intent. Brokers were producing detailed quotes for prospects who had no intention of switching provider, consuming hours of preparation time.

The Solution

CVL was configured to verify switching intent, capture current provider and renewal date, and confirm coverage type before routing any lead to a broker. Rate-shoppers were identified and filtered before broker engagement.

59%
Reduction in broker time on non-converting rate enquiries
3.8x
Improvement in quote-to-bind conversion rate
46%
Improvement in renewal pipeline accuracy
2.9x
Return on broker time investment per closed policy

Our brokers were preparing detailed quote packages for people who had already decided to stay with their current insurer. CVL stopped that waste completely.

Principal Broker

Deployed and producing results within 3 weeks.

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