ROI Calculator

What Are Bad Leads Actually Costing You?

Most businesses underestimate the true cost of lead quality problems. This calculator shows you the real numbers: wasted rep hours, lost revenue, and what CVL would return to your bottom line.

60%

Average proportion of inbound leads that are unqualified

50%

Of a sales rep's time is spent on leads that never convert

79%

Of marketing leads never convert to sales due to poor follow-up and qualification

3.2x

Average improvement in close rate when working only verified leads

How to Read These Numbers

Current Situation

Shows what is happening in your business right now. Based on the industry benchmark that approximately 60% of inbound leads do not have genuine purchase intent. This is not a guess: it is the average across industries studied by multiple sales research bodies.

With CVL

Shows the estimated improvement from deploying CVL. Based on a conservative 40% reduction in bad leads reaching your team and a corresponding improvement in conversion rate from working a higher-quality pipeline.

Estimated ROI

The combined monthly benefit (cost savings plus revenue improvement) measured against an estimated CVL monthly cost of around $497. Your actual pricing will depend on your lead volume and plan selection.

Your Business Numbers

Adjust the sliders to match your current situation.

Monthly leads volume

Total inbound leads per month across all channels

Current lead-to-sale conversion rate

What percentage of leads become customers today

Average deal value

Revenue per closed sale on average

Sales team size

Number of sales reps working leads

reps

Average hourly cost per sales rep

Fully loaded cost including salary, super, and tools

$/hr

Calculations use an industry benchmark of 60% bad leads and a CVL improvement of 40% reduction in bad leads. Actual results vary by industry and business type.

Your Current Situation (Without CVL)

Bad leads per month180

Hours wasted per month on bad leads135 hrs

Cost of wasted sales effort$30,375

With Conversation Verified Leads

Bad leads per month (after CVL)108

Hours recovered per month54 hrs

Cost saving per month$12,150

Additional revenue per month$111,600

Estimated Monthly ROI

vs. CVL at ~$497/mo

24,799%

Based on $123,750 in combined monthly savings and revenue improvement against an estimated CVL cost of ~$497/month.

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These calculations are estimates based on industry benchmarks. Your actual results will vary based on your industry, lead sources, and team structure. Book a call to get a personalised analysis.

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